Everyone was taken by surprise when Mavin Records announced the signing of their latest star in the making, Magixx. Mavin’s acts already dominate the Nigerian airwaves and streaming services; Ayra Starr was introduced this year and ended up as the second most-streamed female artist in Nigeria, Ladipoe‘s multiple number 1 hits have placed him in a class above, Rema‘s superstar status needs no introduction, but with his debut album “Raves & Roses” set to drop this year, his deniers will have nowhere to hide.
Magixx’s debut EP “Magixx” was released to an eager public with expectations of a new star. Videos emerged on the internet of Magixx singing covers at first, then an unreleased single. All the videos showed one thing; an artist with a unique voice who appeared as passionate as the songs he was singing. With his debut EP, Magixx shows he’s more than just a passionate R&B singer with a beautiful voice, but an artist who can switch between genres effortlessly.
The self-titled EP is intentional in showing Magixx’s mastery of different genres. He flows smoothly from the silken R&B sounds of Love Don’t Cost A Dime and Like A Movie into the high energy of Afrobeats on Pati and back into the calmness of a reggae-influenced afro-fusion on Gratitude before closing with the reflective acoustics on Motivate Yourself. Made up of different parts and influences like its owner, Magixx is a seamless and intentional curation that show’s an artist who’s unwilling to be boxed.
Over a zoom call, Magixx tells MoreBranches about how he got into music, getting signed by Mavin Records and what went into creating his debut EP.
Can you introduce yourself to our readers?
I’m Adelabu Alexander Adewunmi. I’m very much an outgoing person, I like football, fashion. I was born and raised in Lagos, Ogba to be precise. I graduated from the University of Lagos where I studied mass communication. Yeah, I think that’s another angle
Did you start making music in university?
No, the University of Lagos was the starting point for me as an artist. I’d been making music before then but that was when I started having fans from my class to other departments. It was where I started getting to meet people, getting to put out my own stuff. That was like my foundation basically. Because people from other departments, people from my department started knowing me as an artist from there.
How’d you get into music?
Music has always been part of my journey since when I was a child. My dad always had lots of CDs in the house ranging from Fela to DMX, Celine Dion, all these people. They sort of influenced my music choice. They influence the Magixx that is now. That’s why I can do a lot of things. That’s why I can rap, I sing, I could do patois cause I have a lot of musical influence from quite young. I also lived with my grandma from when I was seven, I got into the choir and that also influenced me. My secondary school was also kinda like a music school because they used to teach music. All that kind of fashioned what I am today. I think I started discovering music personally from like age 8 to 9. Personally, for me that would be 2face, Dbanj, Wande Coal down to like Brymo down to Wizkid.
How’d you get signed to Mavin?
That happened early last year. I’ve always wanted to join the big leagues you know. And for it to be Mavin, it was something special for me. I just finished school and I was out on Instagram grinding, putting out content, letting more people know about me. It was during that period I got picked up by Jazzy and the team that I should come through and start working at the studio.
How has being in Mavin changed things for you and how are you handling it?
Everything has definitely changed. You get to see life from a different point of view. People are more in your business, you’re being talked about. I think I’m doing quite good, I’ve not done any bad thing so far. I’ve not been bad to anybody, I’ve just been in my own lane and trying to have fun with it cause this is as good as it gets.
What was the creative process behind your EP like?
Selecting the EP, we wanted to make an impression. I can make commercial music, but I want to move your mind as well as your body. That was the state of mind, wanting to show how diverse and not wanting to be boxed. That impression with different themes, there’s the love side, there’s the party side, the motivate yourself side. Yeah.
What song would you say is your favorite?
I don’t know, I think that changes every time. I really like Like A Movie personally. That’s my own personal song but people out there who went for love don’t cost a dime.
Talking about Love Don’t Cost A Dime, it’s a very emotional song. Is there a story behind it?
It was nothing serious o. It wasn’t a song I overthought about. In fact, I think the first verse was a freestyle, it was the second verse I sat down to write. I was in the studio overnight and the beat was playing when I woke up. It was playing around 5 am in the morning and I was still sleeping till like 7 am. When I woke up the beat was everywhere in my head and I was like ‘guy lemme jump on this.’ And he was like why not, that was Lomon? The first set of words I said was the first verse of the song and we recorded it and that’s the song everybody is listening to now. I never really thought about the words, I never processed anything, except the second verse.
How about other songs like Gratitude?
I think Gratitude would slap more in the nearest future. I think it would because there’s a lot of futuristic stuff in that song. I thought to put it out now because there’s a depth I want people to see as early as possible. So many people are artists but they really don’t show their depth. When I was writing that song I was in a thankful state. For me, that song is the most serious song on the EP aside from Motivate Yourself. There was a thinking process that went into writing Gratitude. It was more thinking than writing because you have to calculate the whole song, it’s like mathematics.
Your music sounds like you haven’t found a balance. I know it’s something that’s intentional but is it something you intend to pursue in the future or we’d see more of one genre?
I think moving forward, it would be more Afrobeats before it comes back to spreading it out again. I think I need to portray a focus and I think it would be more of Afrobeats before I start showing. But at first, I just want people to know that it’s not just Afrobeats I could do all these other things out together.
What genre would you say you’re more comfortable with and enjoy making music in?
Afro-fusion man. I like putting things together, I like experimenting with things together, that’s the kind of artist I am.
Do you do anything else?
I’m more of a singer-singer guy. I’m not really into other stuff like that but in the future, I want to go into fashion and sports. I’d like to own a media house someday.