Born in Paris and raised in South London, Ashley Iman is a fresh R&B talent on the global scene. Her two singles have explored the polarities of wanting to be in love and feeling a sense of contentment in self. The recently released “EAST SIDE” visuals has a coming of age feel and a depiction of a girls night out. For a newcomer, Ashley Iman seems like someone who’s been at it for a while, it’s interesting to see what she has in store.
The essence of the song was to basically flaunt myself as a woman by me repeating the phrase “I’m the only one that got it like that” which is being a bad ass knowing her worth in a sense and also I wanted to make a song to be a contrast to the song Arizona which is about wanting to be loved.
The visuals for east side for me I was going for a vintage/film energy which we really caught the essence of by shooting it abroad in Abidjan by taking inspiration from various music videos shot in the same style, but overall just wanted to have a fun music video surrounded by a late night/party atmosphere.”
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