Austrian energy drink giant Power Horse has taken its influence in Nigerian popular culture to new heights by naming ODUMODUBLVCK as its latest brand ambassador. Known for his unrelenting energy and gritty persona, ODUMODUBLVCK has been a force in the Nigerian music scene since his breakout in 2022.
His latest single, “Not All That,” mirrors the hardcore, unstoppable spirit that Power Horse champions. The partnership was unveiled in a high-octane video capturing the raw essence of Lagos, from the relentless hustle of its people to the vibrant street culture. The video also features b-rolls of ODUMODUBLVCK, embodying the energy and determination that resonate deeply with both black culture and the Power Horse ethos.
Directed by Deeds Studio, the video spans scenes from Lagos’ skating culture to Abuja’s car drift events and Uyo’s unique vibes, encapsulating the synergy between ODUMODUBLVCK and Power Horse. Quam served as the producer for Deeds Studio Production.
This collaboration is more than just an endorsement; it solidifies Power Horse’s commitment to supporting Nigerian creatives across music, streetwear, BMX, film, and more. The partnership between ODUMODUBLVCK and Power Horse doesn’t just tell a story—it’s a collision of energies, a perfect fusion of vitality that powers the relentless spirit of Naija.
