Having a fashion film made is taking an idea of presenting a story, culture, or persona through the art of clothes. Clothes are more than just garbs we use to cover our nudity, if you dig deeper each garb expresses who we are, there’s a sense of individuality found in each piece a person wears. In a socially conscious generation Z of Africa, fashion is playing a higher role in the society, and through creativity and the business that surrounds fashion, there’s been a new realm of content being born.
‘Two Heads‘ is a fashion film shot by the NOJ company, a creative consultancy firm from Lagos, Nigeria run by Stylist, Model & Designer Nkem Juma. It’s a creative endeavor using clothes as her way of saying the young generation is classy, fierce and freer when left in their own terms, the models dressed in suits, silk pants, and gowns, to highlight this.
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Credit:
Designers & Jewellery – NOLA BLACK, Raya Jewellery, Clearly Invincible, OPARABOY, Rogue Clothing Co, & Pith Africa
Muses – Arafah & Ayuba
Cinematography – Adedayo Laketu
Creative direction – The NOJ Company