AWAL is a global recording business that serves as an alternative to the traditional record label has marked its expansion into West Africa by appointing Excel Joab as the Senior Manager of A&R and Artist Development for the region. In this crucial position, Excel will play a key role in identifying and nurturing exceptional talent, contributing to AWAL’s reputation for supporting groundbreaking artists.
Leveraging his substantial experience in the entertainment sector, Excel brings a wealth of expertise to spearhead AWAL’s A&R and Artist Development initiatives.
“I am thrilled to join the talented team at AWAL and contribute to the continued success of this innovative company,” said Excel Joab. “We are at a point where African music has begun to take center stage in the global music scene, and AWAL is strategically placed to partner with the next generation of superstars to emerge from the region.”
AWAL distinguishes itself by offering a contemporary approach to the conventional record company model, granting artists access to the resources and expertise of a global label while retaining ownership and control of their music.
With a presence in various locations worldwide, AWAL’s services encompass global marketing and creative support, A&R, playlist and radio promotion, publicity, synchronization, brand partnerships, and access to real-time comprehensive music data and insights.
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