The digital world has developed a lot in the last ten years. More and more people are using various digital devices to perform different tasks, including shopping online. They find this type of shopping more convenient, comfortable, and cost-efficient than visiting brick-and-mortar stores.
This is also great for eCommerce businesses as they can make use of the Internet to reach their target audience, expand their client base and generate more sales.
However, in this highly competitive world, it is crucial that eCommerce businesses offer a good shopping experience to their customers. Not only will doing so drive more traffic, but it will get those visitors to buy from the store which will result in higher conversion rates for the eCommerce business.
If that is what you are looking to do, here are five ways you can increase the conversion rates of your online store.
Use Instagram tools
With a large number of users, Instagram is one of the best mediums for marketers. Reports suggest that brands are five times more likely to engage with customers on Instagram than on any other social media platform. This means that you should make optimal use of Instagram to boost your conversion rate.
For example, you can rely on various free Instagram tools to help your account grow, reach your target audience and generate more sales. Some of the most commonly used tools that will give you the best results include using Instagram hashtag generator, video download, web viewer, Story viewer, profile analyzer, and many others.
The Instagram hashtag generator, for instance, can help get your profile on top of other people’s feeds, hashtag search results, and the Explore page.
Make your website more attractive
Your eCommerce website design also has to be attractive. Otherwise, visitors won’t stay too long on the page and will be less likely to move forward with their transactions.
Generally speaking, an average consumer likes clean, simple designs. This means creating a simple structure that is easy to navigate, fewer videos and popups, high-quality images, short and attention-grabbing descriptions, and different payment and delivery options.
In addition to making your desktop eCommerce website appealing, you should also design a user-friendly mobile site that is easy and simple to navigate as visitors can only use their thumbs and index fingers to scroll through the pages, check out your products, and make a purchase.
Improve the checkout process
You can also increase your conversion rate and sales by making the checkout process easier. According to statistics, the average cart abandonment is nearly 70% as customers come across long or complicated checkout processes which eventually discourage them from making a purchase. So, it is crucial that you make the checkout experience easy and effortless.
Start by reducing the number of redundant steps. This mainly refers to lowering the number of fields required for guest checkout.
Then, consider giving a clear overview of important product details such as the number of items selected, colors, and other information for that particular product. Also, don’t forget to keep the checkout process transparent to maximize your conversion rates.
Personalize your eCommerce website
Another effective way to increase your eCommerce conversion rate is to personalize your website. Customers love it when they are made to feel special, so personalizing your eCommerce can certainly help drive them to visit your website which will further result in more sales.
Some useful eCommerce personalization strategies you should use include:
- Incorporating customer history in communication channels;
- Offering personalized guides;
- Displaying recently reviewed items;
- Sending personalized emails;
- Making personal recommendations.
Offer different discount options
Promoting and running special offers is a good way to attract new customers. This will help drive your business forward, leading to higher revenue and conversion rates down the line.
Fortunately, there are plenty of different discount options you can employ to encourage new visitors to become loyal and frequent customers. Some of the most effective discount options include:
- Offering buy-one-get-one offers;
- Pre-order discounts;
- Free shipping promotions.
No matter which ones you choose, keep in mind that online shoppers are always looking for a good deal and want to know they are getting the best price for their purchase.
Whether you are starting an eCommerce business or you are an already well-established online seller, your main goal is to drive more traffic to your website so you can generate more sales and increase your conversion rates.
To do it correctly, be sure to evaluate your current situation in order to see if you can make improvements and take advantage of these strategies. Keep in mind that some things take time, so be patient and be sure to have realistic expectations.