Produced by Don Jazzy, ‘Sare’ is an anthemic, brassy and stadium-ready number blending contemporary Afro-pop with traditional Nigerian folk music interpolating The Lijadu Sisters 1979 classic ‘Orere Elejigbo’.
The accompanying video directed by Lekan, who previously helmed Ayra’s ‘DITR’, has curated a visual experience that is all at once a narrative piece, a presentation of forward-thinking fashion and a towering offering of Ayra’s skills as a multi-faceted entertainer.
The visual re-imagines the track’s themes of young love, intimacy and infatuation through an afrofuturist lens neatly referencing innovative output like Janelle Monae’s ‘Dirty Computer’, Beyoncé’s ‘Black Is King’ and Missy Elliott’s ‘Throw It Back’.
Speaking on ‘Sare’, Ayra said: “The song celebrates love and the idea of going after what you want and following your heart. I enjoyed making the video. It makes me happy to see what we were able to put together, hope it makes you happy too!”
The arrival of the new video comes after Ayra’s first-ever performance showcase, where she was able to meet and greet her rapidly growing legion of fans for the first time.