“Similarly, Piracy and inadequate Cinemas have limited the Movie Distribution channels available to Nollywood. We see two opportunities for Nollywood: first, is to embrace technology and establish viable Mobile-phone Distribution of Movies to complement the expanding Cinema chains. Second is to reconcile content production and its business model to accommodate technological changes in available audience-screens”, Chike Maduegbuna, who runs the Afrinolly’s production studio shared with Pulse Ng
There’s been a lot of change in the creative and tech industry globally but Nigeria shines the most in this new era of media, with the rise of new age ways to approach music, art, film, fashion, platforms like Facebook have taken an interest in what we have to offer, seeing Africa as a new terrain with millions of new users hungry for rich content.
One of the things I am most excited about my trip to Lagos is going to check out Nollywood. Nollywood sounds like a national treasure and the ability to produce video content that is moving and emotional transcends boundaries and will help tell stories of the amazing innovation, engineering, and culture to the whole world. – Mark Zuckerberg shared at his visit to Afrinolly in 2016 when he visited the tech hubs in Lagos.
Facebook recently launched ‘Facebook For Creators‘ a standalone app made to help creators who use mainly video as their medium to promote their content, get insight on metrics, including analytics about their page, videos, and fans. The world is driven by a lot of content now and in recent years most of that content comes in video format, platforms like YouTube has been the home for video creators and Facebook is ready to get into the race by acquiring content from emerging countries like Africa who already depend heavily on Facebook as their primary social network.
Facebook wants Nigerian creators, they’ll make this evident in the coming months as it launches Facebook For Creators in Nigeria according to TechCabal and also a partnership with Afrinolly to train 3000 creators and 2000 journalism students. By training some of the creators using tools from the Facebook’s arsenal and Afrinolly’s understanding of the Nigerian movie and content landscape we can hope for a future of great films and incredible reports from journalists that actually use their creativity and words to shape our new age into more prosperous directions.
