Nadayar Enegesi, Prosper Otemuyiwa, and Silm Momoh founded Eden Life in 2019 with the plan of creating a platform that allows customers to schedule three home services — food, laundry, and cleaning — via a mobile application. The three founders, who are also ex-Andelans, launched and caught a few people’s attention with no one really understanding why they decided to take that approach.
After raising $600,000 from family and friends pre-seed round, Eden Life launched to target millennials and Gen Zs who live hectic lives, especially those in the tech space that work as executives, developers, and freelancers. The founders felt providing home services such as food delivery and laundry was within reach and would improve the quality of life for some professionals in the city.
Across the board, customers pay an average subscription of $100 monthly — a fee that can cater to a daily food plan or a weekly cleaning and bi-weekly laundry plan. These plans are overseen by trained professionals called gardeners who constantly communicate with Eden users to give prompts and accept feedback.
The gamble has paid off as the company, Eden Life announced it has raised a $1.4 million seed round to deepen its market share. LocalGlobe, a U.K.-based venture capital firm, led the round. Africa-focused VCs Samurai Incubate, Future Africa, Village Global, Rising Tide Africa, and Enza Capital participated.
According to Techcrunch, since launching, Eden Life has delivered over 60,000 services in Lagos alone. The company has yet to move into other markets in Nigeria and will not deploy this funding for that either. Instead, Eden plans to put it toward building its in-house technology, scaling its team, and food production facilities, and operational hubs for distribution (presenting an opportunity to explore the dark kitchen model).
Though Eden has a vertical integration strategy to own and manage its entire supply chain and deliver its services without the need for third-party providers, it will be rolling out more horizontal products as well in the coming months.