Johnnie Walker Launches New Campaign Celebrating South African Success

Johnnie Walker is proud to announce its new brand campaign commemorating South African achievement and progress. It’s an evolution of the iconic whiskey brand’s drive to inspire progress. The world-famous adjure to ‘Keep Walking’ is particularly meaningful in a South African context. 

Consumers no longer want to be dictated to and are looking for brands to partner with them in how they are represented and tell their stories in an authentic way. 

The ‘Keep Walking’ campaign is a push to move forward with optimism, celebrating every milestone reflective of real, inspiring stories. 

“Johnnie Walker as a brand exists to inspire personal progress and this campaign has tested our ability to really connect with our local audience under this mission” says Zumi Njongwe, Marketing & Innovation Director at Diageo.

The brand has brought together the likes of South Africa’s most famous media export Trevor Noah, the country’s first black female pilot Refilwe Ledwaba , actress and businesswoman Enhle Mbali and Olympic swimmer Chad le Clos as part of the faces of this campaign.

“In tune with the growing importance of authenticity in storytelling and finding people in different fields who truly embody the brand, we specifically selected South Africans who have had impact both locally and globally in their respective fields. As a brand we realise that South Africans are ambitious and determined. We want to salute those who have taken their steps today, to be an icon tomorrow. A multitude of people, progressing with purpose” says Njongwe.

Daniel Ayuba

mental creative


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