The first edition of The Crusade in 2016 made a statement as the beginning of something explosive when fans stood in the rain to jam with La Même gang, the ignition of a ride to fame, back to back hits and a test of oneness. The second edition became a staple for the fields of artistes, music critics, culture embracers, and the youth, who took part in an immersive experience, striving to break out the norm of your average hip-hop concert through collaborative effort. When La Même gang announced the third edition set for the 20th of December, the windfall of exhilaration that ensued from their fans was no surprise.
Mainstream acts like Joey B, Magnom, Tsoobi, Tneeya offered their support, by making appearances at previous editions to show keep pushing the word that this is not a movement that the Ghanaian music industry can shut its eyes to. A well-spaced location was enough to contain a debut sold-out show, fans from all races were present to witness the dawn of an exciting culture. Weather-wise, it was negative, showers poured down the grounds but that didn’t move fans from exiting the premises, fans stood in the rain and foresaw every performance from the gang, building a platform for “La Members” and the gang.
Crusade as a whole is a strong ethos pushing young and underground talent, based on the idea that a music concert should be an open experience, the concept is about events being a two way process – where other artists are invited to be participants and not observers, to propagate an ethos of social progressiveness, creativity, sonic energy, and openness. Due to this, the event attracts rather delightful and socially happy music lovers, creating a hub for the burgeoning hip-hop scene in Ghana.
“Upon arrival, it didn’t take long to notice I was in the middle of something special, the first striking feature is the atmosphere, every fan was filled with positivity and super gassed to see the gang perform, musically it felt like a dream concert, with a careful balance of striking performances from Kwesi Arthur, Ayat, b4bonah and King Promise; a line-up no one knew would blow up in just a matter of months, making the first Crusade a birth of new generational spearheads for the Ghanaian Industry.” IB – Present manager of Darkovibes, a member of La Même Gang.
The first crusade was an introductory show, the second was an establishment, moved to wider grounds due to a bigger fan base and set in the mood for Christmas, the show was louder, fan base still exceeded capacity and security was tight in anticipation of a spasm of energy. There were familiar faces, Joey b, Kwesi Arthur, King Promise, who had more elevated career stances than the when they came for the maiden edition. La Même took things to a new level and led the crowd through an electrifying performance, capping the show off with a freestyle and appreciation speech from R2bees Rapper, Paeday. Both shows have Elevated in a sense of fanbase and music experience, Crusade stands as a hallmark for discovery and an ever pushing-force for La Même Gang and Hip-hop lovers. There is every indication that the Crusade 3 will deliver a paradigm-shifting experience, reverberating on the walls of Ghanaian and African hip-hop at large.
Written by Edwin Qwartey.