With the launch of #MESSWITHLANCÔME, Lancôme moves beyond its signature sophisticated, “no makeup makeup” looks. Bringing a positive injection of excitement and attitude, it’s calling on the wit, fun, playfulness and limitless creativity. Think color, think crazy, think a happy mess: From effortless French girl chic to easy playful chic, #MESSWITHLANCÔME is a powerful new manifesto for Lancôme as it reboots its style and unleashes a whole new attitude.
#MESSWITHLANCÔME represents a new vision for beauty, combining brand artistry with the self-expression of its makeup-loving community, to create a two-way, positive cycle of creativity. Pushing the needle on artistry with current and future trends, the campaign has already kick-started with official brand looks that showcase a messy new Lancôme twist earlier this year. Taking this revolutionary concept to new heights, Lancôme is hosting the #MESSWITHLANCÔME Content Factory in Nigeria. This exclusive event will bring together a dynamic group of Nigerian ladies for a creative playground where they can review and play with Lancôme products while producing captivating content that redefines all textbook rules.
It’s creative, it’s messy, it’s all about play – and the only rule is that there are no rules. Smudge that liner; smear that shadow. Own your unique energy, as you get messy with the rules. More than mere looks, 2024’s biggest makeup trends are about embracing your originality and unique vibe. Everyone can easily join the movement by uploading photos or videos of themselves experimenting with makeup in a fun and playful way, and sharing their creations with the hashtag
