Nigerian indigenous rapstress and powerful chanteuse Ugoccie releases her brand new single “Hookup,” a follow-up to her Phyno-assisted hit single “Breakfast.” Produced by Endeetone, “Hookup” is a song that comes from a real place for Ugoccie. She sheds light on how social issues like poverty make many Nigerian women susceptible to hook-up culture, and how it is consequently imperilling their lives. A truly genuine and spirited song, Ugoccie reveals another side of her that fans will eagerly connect with.
Keeping up the momentum of last year’s hit singles “Do You Really Like Me” and “Obi Cubana,” two singles that took the Nigerian Tik-Tok community by surprise, Ugoccie has been able to harness the virality of her fame on Tik-Tok into an illustrious career, and ultimately, an unprecedented Headies 2022 nomination for the Rookie of the Year Award that has further put her in the spotlight.
Ugoccie is here to put African sound on the map as one of the trailblazers. Sonically, “Hookup” is a standout single that’s a thoroughly enjoyable and replayable listen.