Meet Nunu Eluma: A Rising Star with Soul to Spare

Not too long ago, we set out for a dose of real talk with Nunu Eluma, a rising star in the Nigerian R&B scene who’s quickly becoming a force to be reckoned with. Her music transcends catchy tunes; it delves into the unspoken emotions and vulnerabilities that resonate deep within us. But Nunu’s journey to soulful stardom wasn’t always smooth sailing. She’s faced challenges head-on, from self-doubt to industry pressures, and emerged stronger with a message of authenticity and empowerment.

In this interview, Nunu pulls back the curtain on her creative process, sharing the stories behind her most recent release, “Falling/Sweet Release,” and how it reflects her growth as an artist. We’ll also dive into her experiences navigating the music industry as a woman, the advice she has for aspiring artists, and her grand vision for the future of R&B. So, buckle up and get ready to be inspired by Nunu Eluma, a talented artist who’s here to stay.

What inspired your transition from being fascinated with the piano to becoming a multifaceted artist who crafts soul-stirring melodies?
Nunu: I remember a career day in primary school where I had said I not only wanted to be a singer but a comedian as well! Hahaha! But really, my love for music began through music club extracurricular activities in primary school and continued at home where I had access to CDs featuring artistes such as Celine Dion, Diana Ross, Beyonce, Alicia Keys, and Gwen Stefani, who I frequently watched on television. I remember asking my aunt what the profession of the people I was seeing on TV was and she said they were called “singers”.

These experiences deeply influenced my music pursuit. However, I’ve always felt destined to be a musician.

Nunu Eluma, 2024.

Can you share more about the influence of iconic artists like Celine Dion, Jennifer Lopez, Alicia Keys, and Diana Ross on your musical journey and how their music shaped your unique style?
Nunu: I grew up in a household surrounded by uncles and aunties who loved playing music, which naturally led me to develop an interest in music as well. My exposure was primarily R&B and for a long time, I believed R&B was the only genre that existed.

Your latest release, “Falling/Sweet Release,” marks your comeback after a hiatus. What motivated you to return to the music scene, and how does this release reflect your growth and evolution as an artist?
Nunu: My hiatus from releasing music wasn’t intentional. Experiences humbled me and led me into a shell of self-doubt and uncertainty. However, During this time, I ensured my love for music stayed nurtured. I remained focused on playing the piano, live performances and even entering the music business scene. Witnessing others pursue their passions inspired me. Reflecting on my hiatus, it was a period of growth and self-improvement.

You’ve been described as a rising star in Nigerian R&B, with performances at high-profile events. How do you approach connecting with your audience during live performances, and what do you hope listeners take away from your music?
Nunu: Honestly, I try to immerse myself in the lyrics of the song and the place I was when writing. I subconsciously create music before I remember that I’m pulling from an experience, whether it is direct or indirect through somebody I love or through something I read that I can relate to in my personal life.

That’s how I connect to people. I always say that I want people to say “Thank you, God” when they listen to me and have a sense of relief that they found my music.

Nunu Eluma, 2024.

Growing up in a culturally rich environment, surrounded by music CDs and lyric books, how do you think this early exposure influenced your eclectic taste in music and your approach to songwriting?
Nunu: The songs I listened to while growing up helped shape my music palette. As I grew, I began exploring a wider range of genres. R&B has always been at the core of my music, infusing it with soul regardless of the style. My songwriting now reflects my adult experiences and emotions. It’s a testament to my present reality and the world around me.

As both a recording artiste and visionary entrepreneur, how do you balance the creative aspects of your music career with the business side of the industry?
Nunu: The hiatus I mentioned earlier inspired my entrepreneurial vision. During that period, I founded my company, Elytron to support artists and music creatives who faced similar challenges. However, I became too focused on the solutions, and as rewarding as it was, the fact that I wasn’t doing my music started to feel overwhelmingly unfulfilling.

Currently, I balance being an artiste and an entrepreneur with the help of a dedicated team bringing my vision to life. Through my company, I’ve expanded my network, gained access to more producers, and confidence to offer value to other artists.

Can you tell us about any challenges you’ve faced as a female artist in the Nigerian music industry, and how you’ve overcome them to establish yourself as a respected talent?
Nunu: The first thing that comes to mind is harassment. Women are often objectified across industries, not just in music. It’s a common unfortunate thing. I’ve been pressured to uphold certain body standards or exploit my body for commercial success. But thank God for support from my mum, sisters & my moral compass.

Your music is known for tapping into unspoken emotions and thoughts. How do you navigate vulnerability in your songwriting process, and what do you hope listeners feel when they hear your songs?
Nunu: Sometimes, people don’t know how to say how they truly feel and even when they try, their truest words might not be heard. I’m hoping my songs make them feel acknowledged, understood, and healed. I’m very open in expressing my vulnerability through my music.

What advice would you give to aspiring young artists who are looking to find their unique voice and establish themselves in the music industry?
Nunu: Just start. As messy, disorganized, unsure, and possibly incomplete as you might feel, start. Being yourself is not a straight path, you have to keep focusing on mastering your art and constantly choosing your voice above all the noise. You will find fulfillment & your people in the process.

Looking ahead, what are your goals and aspirations for your music career, and how do you envision your contribution to the R&B scene evolving in the future?
Nunu: I hope that through intentional excellence and authenticity, my sound will make a difference and impact those who need it. I desire to be internationally recognized and to make a living through my love for music.
One of my many goals is to do soundtracks & scores for movies, as well as video games, and for my music to excel beyond my dreams and imagination. Also, I’m turning 27 on June 27th, I look forward to putting out an EP!