GTB is one of the biggest banks in Nigeria, for the last few years, they’ve found ways to engage the younger population to be part of their ecosystem by becoming a brand that encompasses the new mediums that have a hold on their minds, through a string of radio catchy jingles, Media network Ndani TV, fashion GTB Fashion Week, and most recently Food, GTB Food & Drink Fair, which are both free they’ve been able to stay relevant and exciting. They’re building a full-fledged brand around their bank, events and media promotion.
We captured a few faces and stands at this year’s GTB Food & Drink Fair, all Images were captured by Adedayo Laketu for More Branches Offline.
