Nigerian fashion brand Pith Africa is set to stage its first month-long pop-up this October, hosted by Chinese automaker BYD at the company’s newly opened showroom in Victoria Island. The event will run from October 4 to 31, blending style, music, and culture under one roof.
The pop-up will showcase Pith Africa’s collections while doubling as a creative hub with weekend programs that extend beyond fashion. Guests can look forward to the premiere of the brand’s new film, the launch of a sustainable capsule collection titled Second Time Around, hands-on customization workshops, new product drops, and DJ-led sessions.
Adding to the lineup, Pith Africa is hosting a PSS party featuring YOSA, as well as a closing “Soul Night” with BYD to wrap up the month-long showcase.
The showroom, located at Plot 642F, Akin Adesola Street, will officially open its doors on October 4 with festivities from 1 pm to 9 pm.
