The International Fashion Showcase (IFS) is an exhibition which is the collaborative effort including the British Council, British Fashion Council, London College of Fashion, UAL and Somerset House.
In this year’s recently concluded IFS, South African women’s wear designer Thebe Magugu, 26, won the overall award for curation and fashion content at the International Fashion Showcase for 2019. Duran Lantink, 33, from the Netherlands and Cedric Mizero, 26, from Rwanda were awarded special mentions for collection and curation, respectively, WWD reports.
Yesterday I won the International Fashion Showcase 2019 in London, and I can’t believe I was given the award by my idol Sarah Mower. I am so overwhelmed by emotions and gratitude…Fashion is such a powerful, intelligent medium and I hope we use this tool to our advantage. – Magugu said, speaking on his win on social media.
‘Magugu showcased a unique presentation where he showed the changes in South Africa’s constitution over the decades through using motifs of Africa’s past, however, in a contemporary and forward-looking manner‘, OkayAfrica writes.
IFS hosted 16 designers from Bangladesh, Brazil, Canada, Colombia, India, Georgia, Italy, Kenya, Lebanon, Lithuania, Netherlands, Rwanda, South Africa, Sri Lanka, Uruguay, and Vietnam participating in the exhibition titled “Brave New Worlds: The Changing Landscape of Fashion.” The designers explored politics, sustainability, identity, and heritage and displayed their latest designs in immersive environments. Held at the Somerset House, the free exhibition runs through Feb. 24.