Afropop is officially one of the largest exports out of Africa’s new age scene right now, the African originated genre has given music from the continent the much-needed spotlight. It’s only right music platforms around the world follow suit by giving sounds from Africa a more prominent place in their catalogs.
This week Spotify, the world leader in music streaming, announced the launch of Afro Hub, a section dedicated to music from the African continent. This action was implemented as part of Global Cultures, a Spotify initiative to promote music from traditionally neglected cultural backgrounds. Spotify previously already launched Latin and Desi hubs too as part of the initiative.
Some examples of the playlists within Spotify’s Afro Hub are African Heat (Top Hits); Peppeh (Early Bets); Gold Mine (Classics) and We Everywhere (X-Overs / Diaspora Hits). The hub also features regional playlists highlighting from West Africa, East Africa, Southern Africa, and more.
— Spotify (@Spotify) October 11, 2018
Spotify’s Global Lead of African Music & Culture, Tunde Ogundipe shared his joy over the launch of Afrohub, saying ‘I’m so happy this project is now available to the world. It’s been my dream to share the diversity and uniqueness of African music cultures in the most authentic manner possible to the rest of the world. Now that this initiative is live, our global team looks forward to educating the community and expanding the offerings within the hub in the future!‘
Lastly, the hub will include playlist takeovers from Major Lazer, Wizkid, Jacob Banks, Burna Boy, and Bas & Mereba, and podcasts by Jesus & Jollof feat. Yvonne Orji and Luvvie Ajayi.
Here are details from Spotify on its new Hub:
As part of Spotify’s newest Global Cultures initiative, designed to promote and bring to the surface culturally diverse music, Spotify today announced the launch of a new Afro Hub.Spotify’s vision for Global Cultures is to connect audiences, bringing cultures from around the world into your playlist, opening a lens into fresh parts of this small world.
This much-anticipated hub celebrates and honors the African culture as well as it’s widely known and loved music. It’s our mission to uncover every layer of this ancient, expressive and rhythmic musical culture which is an important component of today’s mainstream, modern music. Comprised by a variety of different styles, African music has influenced genres in the U.S. and abroad for centuries.
Check out Spotify’s Afro Hub here.