Tidal expands to Uganda

The African digital market has been developing at an exponential rate over the past few years, this has attracted companies that don’t normally interact with the continent to expand their services into the region to capture the emerging market young tech-savvy African generation.

The US-based music streaming service founded by Jay Z, Tidal is one of the companies expanding its reach, they commenced business in Uganda on August 22, 2018. The launch was done in partnership with telecoms company MTN. This gives MTN’s 10.5 million Ugandan subscribers access to Tidal as part of their mobile plans, with streaming data included in the deal. They also get a one month free trial of Tidal and subsequently get options to subscribe for one-, three-, seven- and 30-day subscriptions.

Uganda will be the second country in Africa that Tidal is launching, after South Africa. Plans are also in the works to expand to additional countries where MTN operates in Africa.

Speaking on the latest development, Tidal’s COO, Lior Tibon said Africa has been an inspiration for music all over the world: “Africa is a continent that has long been an inspiration for music heard around the world and Tidal is excited to highlight the vibrant musicians on our platform. Tidal is also thrilled to bring a new wave of digital music to Uganda as part of this collaboration.” 

According to Billboard, “Tidal will also host local music on its service in addition to its already-vast catalog, and will host a Collaboration Conference on Sept. 27 to help bring in local artists to learn about the streaming service and how they can work on projects together moving forward. The following day, Tidal and MTN will also host a concert featuring Kranium, DJ Spinall, Beenie Gunter and local DJs in Kampala.”

Adedayo Laketu

Adedayo Laketu is a creative inventor who's interested in curating a New Age for Africa across all mediums.

Leave a Comment

Your email address will not be published.

Previous Story

Rihanna to donate proceeds from Fenty Beauty line to provide scholarships to girls in Malawi

Next Story

Toyota will invests $500 million in Uber for it’s Self-Driving Tech

Latest from Music & Playlists