#Premiere: Toni Dada shares details about the video for his summer jam ‘Candy’ featuring Zarion Uti

/

Nigerian artist/producer Toni Dada has been having an underground buzz since the release of his last single ‘Candy’ featuring Zarion Uti, to much fanfare, racking up 10,000 plays across streaming platforms in the first week as well as being featured on Apple Music top playlist ‘Alte Cruise’.
Toni has just released an accompanying music video for ‘Candy’, his first-ever music video as an artist.

The Tobi Tade-directed video was shot in London and Lagos and follows the theme of a great experience with someone special, a central topic of the ‘Candy-like’ afro-fusion sound. Toni drifts between serene atmospheres, celebrating his love for African women and the environments which fuel his inspiration.  

We caught up with Toni to talk about his new video, next single and music process.

How have you been enjoying the success of your latest single ‘Candy’, and why did you decide to make this song your first video?

I’m just so grateful to God, the reception I got from candy was amazing. 

How did you come up with the approach for the video?

I was in London for my sister’s graduation and just said fuck it let’s shoot a video here it’s only right. Shot the rest of the scenes when I got back to Lagos.

When can we expect your next single or maybe a project?

December definitely, been in the kitchen all year so December is fire season.

What’s your approach to making music being both a producer and artist, coming up with a song like candy which you worked on both ends must be a special process?

It’s actually a lot of work but still the most organic process, you get full creative control you just need to know what exactly you’re going for and delivering the vibe. 

Who are you currently listening to?

Burna, Maleek berry, Reekado banks, KLY, just all-round good music.

Check out the new video below.

All Images by Ifeoluwa Fagba

Adedayo Laketu

Adedayo Laketu is a creative inventor who's interested in curating a New Age for Africa across all mediums.

1 Comment

Leave a Comment

Your email address will not be published.

Previous Story

Breaking down ‘Like It’ music video with Amaarae

Next Story

New Haervest Festival is the all-inclusive platform igniting real and open conversations.

Latest from Film