YouTube has recently announced major changes to its YouTube Partner Program which will now allow creators to earn ad revenue on Shorts, its TikTok competitor.
Shorts creators can qualify for the Partner Program, which allows creators to earn ad revenue from YouTube. The existing Partner Program requires YouTubers to have over 1,000 subscribers and 4,000 watch hours in the last year. Now, Shorts creators can join the Partner Program if they have at least 10 million views on the platform over the last 90 days. As members of the Partner Program, these creators will earn 45% of ad revenue from their videos.
For me, the key benefit of Shorts is that it helps me reach loads of people and pull people into my community. But my long-form content brings in a lot more revenue. So there’s been sort of a trade off. That’s why this news about the Partner Program coming to Shorts is so huge. I’ll be able to make a living from both formats.
said YouTuber Kris Collins (KallMeKris)
YouTube also shared that this update to the Partner Program will enable the platform to license more music for use in Shorts, which could help encourage creators to use Shorts more often. Creators in the program will be compensated the same, regardless of whether they use licensed music.
YouTube wrote in a press release that money will be distributed to creators based on their share of total Shorts views.
