In 2019, an eighteen year-old boy from Benin City boarded a bus to Lagos with nothing but dreams of taking his artistry to the next level, and since then, he hasn’t looked back. Princewill Emmanuel who is famously known as Alpha P is a singer and songwriter currently signed to Universal Music Group (UMG) Nigeria. His journey to stardom peaked after the debut of his first project about two years ago. ‘King of Wolves’ was a breathtaking entry with sizzlers like ‘Paloma’ and ‘Radar’. Since then, the young gem has continued to release hits and bangers in RnB and Afrobeats styles. Other notable platforms and collaborations include his feature on the ‘Coming 2 America’ soundtrack, ‘Tiny Desk Jiggy Bop’ appearance and more.
Alpha P’s fjrst single of the year was a timely summer anthem that’s still hutting the air waves during the day and turntables at night. ‘Oh No’ is a smooth upbeat rendition of a love story that gets you thinking and moving at the same time. After a successful drop, the artist has now shared visuals of the Killertunes produced track, which features the influencer Queen Nefertiti and was directed by Xela Alexander AB. A few hours before the premiere, we caught up with Alpha P to answer a few questions about the record and other plans in the works.
How does it feel to finally be releasing your first official single (& music video) of the year?
It’s been a fruitful year of collaborations for me so having my first official single out since Paloma feels really good.
There’s quite a story behind ‘Oh no’, something much different from the usual Alpha P, do you mind taking us through the experience.
‘Oh no’ was inspired by my past experience, being a hopeless romantic who was in love with a girl that didn’t reciprocate those emotions solely because I wasn’t financially stable. I felt like so many other people would relate to the subject matter so I decided to put it in a song.
Is there a project or an album in the works, that we should be expecting before the end of the year?
I got a lot of music on the way but we might get a project
Your sound has constantly been evolving since you broke into the scene, what kind of sounds would you say you’ve been gravitating to these days and how important is experimenting with your music to you?
Experimentation for me as an artiste is something that’s gonna keep happening constantly because that’s just who I am but my primary genre will always be Afrobeats no matter what I do to evolve the sound. Right now I’m really messing with a lot of Afrobeats & dancehall sounds. My next single/release will explain better.
Watch the ‘Oh No’ video now: