Since the inception of More Branches we’ve stood for the voice we termed a ‘New Age‘ in Africa, a generation of young individuals with hearts determined to try new ideas that have never had a place in the Nigerian environment. Born with new information and tools from the internet, connecting them with fellow Africans and the world, these individuals with their content, art, ideas, companies, imagination have been able to conquer obstacles and set platforms for the new generation to soar in whatever. Underground expanding their network while they spread into mainstream circles, they dared to do what’s never been done and are slowly making their own lane and market.
This year, the music forged its own identity in this new timeline. An ‘Alté‘ set of individuals not defined by a single sound, but rather the ways they’ve carved out for themselves and music. Alté in its nature is not about categorizing but rather about the found freedom African music is experiencing through exploring more sounds, a wider global audience, using the internet’s cheaper way of distributing, their personas and ability to break any restrictions set on how they are heard. This didn’t start now, it’s only reaching more people who are finally awake enough to experience their refreshing world.
The music calendar for us spans from January – September and for the first edition of our Alté 25, which is a countdown of the top 25 songs for artists in the countries Nigeria, SA & Ghana. The songs selected each vary in, approach to the craft, artist persona, and what they represent but they all share a constant spot on our playlist.
The list is arranged in an ascending order.