The fashion scene has definitely opened up a lot more to the African scene in 2018, and the 28-year-old Nigerian Afrobeats Star Wizkid is leveraging heavily on this, partnering with global brands like Nike for his jersey collaboration, which sold out in just 10 minutes and appearing on D&G’s runway alongside none other than Naomi Campbell. He’s not done yet.
This week Moschino’s creative director Jeremy Scott unveiled a collaboration with Wizkid and the vodka brand he just signed to CÎROC, for Milan Fashion Week. The partnership promises a ‘year of revelry’ to celebrate – with parties and limited edition bottles. The brand launched its collaborations with other influencers including Golden Barbie, River Viiperi and Wizkid ahead of Milan Fashion Week show.
Speaking about the collaboration, Jeremy explained: ‘I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural, there’s such synergy. ‘I design a lot around personal, customized twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.’
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— FawazConcept🇬🇭 (@fawaz_ig) September 19, 2018
— Wizkid News 🌍 (@WizkidSource) September 19, 2018