They say there is a very sharp junction where opportunity and desire intersect. If you’re frequent along those roads, you’re very likely to run into Dedayothesage. Dedayo is an extremely motivated individual, creating music and forming clever artistic alliances with a determination and resolve that puts you everywhere.
Whether it’s performing a set at a concert, or creating memorable experiences for his growing fanbase with his annual soiree/mini-concert, Dedayo is constantly working on creating a brand that bridges the gap between artist and audience.
Adedayo Agbi, also known as DedayotheSage or DTS, is a rising musician known for his ethereal and soulful sound. Since officially launching his music career in 2020 with his debut single “Heaven,” Dedayo has been making a name for himself in the music industry with limited resources, as is usually the case for independent artists.
In addition to creating music, Dedayo is also a founding member of Urban Trybe, a collective of like-minded artists seeking to push the boundaries of creativity. With his relatable brand and unique sound, Dedayo is quickly gaining a dedicated following of fans who deeply appreciate, or relate to his authenticity and artistry.
Since officially kicking off his musical career in 2020 with his ethereal and transcendental debut single titled – ‘Heaven’, DedayotheSage, has been evidently working very hard to push a brand image of relatability and understanding, with a helping of passion and relentless creativity.
Having established himself as a go-getting, down-to-earth, soulful brand in an era where the art scene easily becomes a conveyor belt of inorganic, soulless material, Dedayo, along with his artistic collective – Urban Trybe, are seeking to approach another frontier.
In 2022, Dedayo launched ‘Big Bag and A Dream’, his very own brand of puffer bags, and his first foray into the world of fashion, a testament to his determination and belief in the power of pursuing one’s dreams. The puffer padded tote bags are made of fine silk, with a double carry and detachable shoulder straps for added style and utility and are manufactured by Mathias Atelier, a Lagos-based producer of locally-sourced and made fashion items like shoes and bags.
For Dedayo, venturing into fashion doesn’t imply an exit, or a deviation from making music. He views it as a balancing act – different outlets of his artistry and expression. And truly enough, these bags are very tightly woven into his music. Lyrics from Dedayo’s May 2022 single – ‘Cheese’, featuring fellow up-coming go-getter – Shayo Davids, directly express the sentiment that Dedayo’s bags. Shayo Davids is quoted on the track saying;
“Two things got a big bag and a big dream,
Now I’m never sleeping on duty”
These lines might count for a small part of one song, but to Dedayo, Shayo, and the people, or ‘“kids” (as he fondly calls them) at Urban Trybe, those lyrics embody the purpose and drive with which creatives should operate, a slogan of some sorts. The statement denotes the simplicity, and down-to-earthness at the heart of Dedayo’s personal journey as an artist.
It’s not about much beyond the big bag of supplies and the drive that a dream provides. So, just in the same manner that two small lines, carry so much weight, Dedayo is inviting his fans and friends (who, to some degree have become the same people due to the relatable nature of his brand), as well as other creatives to kickstart their own journeys, by donning their bag, and navigating the path that your dreams will lay out for you.
Dedayo has always had a passion for creating fashionable clothes and accessories. He says;
“We believe our dreams are valid and set out to achieve anything we put our minds to. That includes delivering the best quality products to consumers of the brand”
Dedayo understands the importance of inspiration, and he makes it a priority to clearly identify the recipients of his inspiration – as well as the sources of his inspiration. Dedayo quotes the early influence of his mother, who worked with legendary Nigerian fashion designer – Deola Sagoe. He cites his mother’s influence as a major marker, not just for his desire to influence fashion, but also what he refers to as her ‘hustle spirit’.
He also mentions artists like Tyler the Creator with GOLF WANG and Pharell Williams with Human Made. Both artists have embraced the fluid nature of their creativity, and given their fans a chance to connect with them in a medium outside of music, a goal that Dedayo similarly possesses.
Dedayo believes that the folks who listen to his music, and purchase his bags are more than just numbers on the screen, or money in the bank. He considers them a part of his journey that’s basically just stated. So, if you’re like Dedayothesage, a creative with big dreams that you need to carry comfortably with you, then you should definitely consider Dedayo’s stylish puffer bags, because a big dream deserves a big bag.