Chivas Regal, the iconic global Scotch whisky, is preparing to host its most elevated event yet with ‘The Chivas Palace’, a premium experience that will happen in Abuja on Saturday, July 12, 2025.
The event demonstrates Chivas’ dedication to leadership in the ultra-premium whisky category through relevance, modernity, and connectivity. This activation is part of the brand’s strategy to engage with Nigeria’s emerging self-made leaders, creatives, and entrepreneurs.
“This generation is defining success on their own terms,” stated Evane Chenuet, Marketing Director at Pernod Ricard Nigeria. “The Chivas Palace is how we recognize their journey, welcome guests into the world of Chivas, and celebrate that rise. That’s why we say, I rise, we rise.”
The Chivas Palace will include premium tasting experiences, live performances, and brand storytelling centered on ambition and status, as well as the newly designed Chivas 18 bottle, which represents the brand’s modern evolution.
