These Lagos teens want to influence the urban streetwear culture of other teenagers in Lagos

Fashion is an extremely important component of teenage life. For young people, fashion is first and foremost a social statement – it is an outward means of expression to their peers and the rest of the world. Unlike what i-D magazine  thinks of the experimental, DIY Lagos youth, millennials in the city are more conscious and representative with their style. In fact, if there’s anything Do-It-Yourself about young fashion in Lagos, it’s the tenacious attempt to be deliberate or part of the process of their tailored fashion.

One of the many collectives infiltrating the scene is CRKTS started by two teenagers, Daniel O’tudor and Ebube Onuorah with plans to fully launch in summer of 2019. During a recent shoot for a pre-collection, one of the shirts on display read ‘Vanity is insanity’, a statement Daniel mostly credits for its rhythmic flow, adding that ‘being excessively proud is narcissism’. Both founders say they started the clothing line because they wanted to put their imaginations to life, with hopes that they become the go-to apparel for Nigerian youths looking to express themselves in aunthentic streetwear. For them, poor fashion choices in the eyes of others can often be an open door to ridicule and they think they save others.

You can shop new items on their Instagram store: @CRKTSONLINE

Richard Ogundiya

Journalist & Techpreneur. Africa, communications and data.

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