Music Consultant & Executive Podcast Excel Joab has been promoted to the position of Content Acquisition manager for Boomplay Nigeria. For his new role, Excel will be working closely with Yemi “Energy” Akinnigbagbe, the Content Acquisition Manager for West Africa.
Prior to joining the company in 2019, Excel operated independently as a publicist, A&R, and music journalist. While operating as a Content Executive with Boombuzz Nigeria, the media arm of Boomplay, he conducted high profile interviews with the likes of Burna Boy, Zlatan, Joeboy, Bizzle Osikoya, Brymo, A-Q, Rudeboy, Ice Prince, Yemi Alade, Ramsey Nouah, CKay, Blaqbonez, Chike and many more. He also spearheaded an interview series called Buzz Discoveries, which is dedicated to putting the spotlight on emerging artists in the Nigerian music scene. Creatives like P.Priime, Gbasky and Cheque were some of the guests on this interview series.
Excel is a passionate and well-respected figure in the industry who knows what our artists want. I’m excited to have him on the team and I look forward to the results Excel will bring in his new position. I have no doubt he will be able to deliver more value for our artists and help us cement our place as the home of music in Africa.
says Phil Choi, Boomplay’s Director of Content And Strategy.
Excel also co-founded Wild Intentionz, a creative solutions agency for brands and creatives. Last year, Wild Intentionz successfully handled the digital campaign for Israel Adesanya’s 20th UFC fight and worked with Monster Energy to handle the digital campaign for #MonsterVerse, an online competition for rappers.
Joab, speaking on his new appointment said, “As always, the goal is to support Nigerian creatives. It’s an exciting time to be in the Nigerian creative industry and I’m constantly amazed by the plethora of talent in this country. This new position offers me a chance to help emerging creatives get their music out to a much wider audience. I look forward to the journey ahead of me with enthusiasm”.
