Janet Jackson’s ‘Made For Now’ is proof of Afrobeats’ renowned influence



While we were sleeping, Janet Jackson returned with her first single ‘Made For Now‘ since ‘Damnnn Baby (2015) and it’s got Afrobeats written all around it. The song is reflective of the current buzz on African culture, fashion, and music and it’s obvious Jane isn’t catching the black fever. The tune features Puerto Rican reggaeton titan Daddy Yankee who did a great job infusing the dancehall and reggae vibe – the video makes me more excited, the color splash and energy makes Made For Now undeniably easy to dance to. It was shot in New York with elements of African prints, beads, and dancers from Ghana, Nigeria, Grenada, Trinidad and the U.S. You shouldn’t miss the moment they hit on the Shoki dance which was popularized in Nigeria circa 2014.

The video was directed by Dave Meyers, features contributions from a number of creatives from Africa and the diaspora who were involved in the creation of the video, including designer Claude Lavie Kameni and choreographer Omari Mizrahi. Ghanaian health guru, Coach Cass pointed out some of the many dangers involved in the production on Instagram – Okay Africa

Richard Ogundiya

Journalist & Techpreneur. Africa, communications and data.

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