Kanye West was the creative director of the Pornhub Awards

PornHub, the biggest sex-streaming platform had it’s first ever PornHub awards hosted by Asa Akira. The show took place in Los Angeles on Thursday night, and the creative genius Kanye West took part as the creative director of the show.

West is a “professed fan of the site,” on his recent Jimmy Kimmel Live! appearance, West wasn’t shy to admit his fondness for online action. “Do you feel like your attitude toward women has changed since having daughters?” Kimmel asked, to which Kanye bluntly responded, “No, I still look at Pornhub.”

‘Ye was co-creative director of the inaugural Pornhub Awards, which aired Thursday night, his reps confirmed to Vanity Fair.

Kanye teamed with Willo Perron as the co-creative heads for the show, that meant—he styled all of the presenters’ clothing (including Akira’s look in the Instagram post below), designed custom statuettes. An “alien sex toy” award statuettes were designed by Kanye himself. Merch from the event, including DONDA-designed YEEZY blanks, will be available for purchase on PornHub and YEEZY Supply.

Teyana Taylor, Young MA, Blackbear, and Dana Dentata all performed live at the ceremony.