OAKLAND, CA - MAY 31: LeBron James #23 of the Cleveland Cavaliers arrives for Game 1 of the 2018 NBA Finals at ORACLE Arena on May 31, 2018 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)

LeBron James has a new show and it’s going to be called ‘Shut Up and Dribble’

A few months before he makes his debut appearance for his new team, the NBA superstar is already taking on Hollywood.  Showtime announced on Monday that James is currently working on a three-part documentary series, “Shut Up and Dribble,” set to premiere in October – he is the executive producer of the series along with business partner Maverick Carter and agent Rich Paul. Gotham Chopra, who directed Showtime’s “Kobe Bryant’s Muse” in 2015, helms the project. The series looks at the changing role of athletes in the current political and cultural climate against the backdrop of the NBA. Its title comes from a comment Fox News host Laura Ingraham made about James, who, in February, suggested that James and other NBA stars should “shut up and dribble” rather than being politically engaged or speaking out against President Donald Trump on social media.

The series traces the modern history of the league and its players, starting with the 1976 merger of the freewheeling American Basketball Association and the National Basketball Association, exploring how the top players have expanded their reach off the court in fields such as business and fashion while becoming icons in the process. The NBA player has another show, “The Shop,” debuting Aug. 28 on HBO, in which he leads conversation and debate among his guests in barbershops around the country.

Richard Ogundiya

Journalist & Techpreneur. Africa, communications and data.

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