A few months before he makes his debut appearance for his new team, the NBA superstar is already taking on Hollywood. Showtime announced on Monday that James is currently working on a three-part documentary series, “Shut Up and Dribble,” set to premiere in October – he is the executive producer of the series along with business partner Maverick Carter and agent Rich Paul. Gotham Chopra, who directed Showtime’s “Kobe Bryant’s Muse” in 2015, helms the project. The series looks at the changing role of athletes in the current political and cultural climate against the backdrop of the NBA. Its title comes from a comment Fox News host Laura Ingraham made about James, who, in February, suggested that James and other NBA stars should “shut up and dribble” rather than being politically engaged or speaking out against President Donald Trump on social media.
The series traces the modern history of the league and its players, starting with the 1976 merger of the freewheeling American Basketball Association and the National Basketball Association, exploring how the top players have expanded their reach off the court in fields such as business and fashion while becoming icons in the process. The NBA player has another show, “The Shop,” debuting Aug. 28 on HBO, in which he leads conversation and debate among his guests in barbershops around the country.