On Tuesday, global streaming giant Netflix tapped American businesswoman and marketing veteran, Bozoma Saint John as its new Chief Marketing Officer succeeding Jackie Lee-Joe, a one-time CMO of BBC Studios, who served at the company for 10 months.
Saint John will resume at Netflix this August, reporting to chief content officer Ted Sarandos. “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” She said in a statement. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.Ted Sarandos, Chief Content Officer – Netflix.
Before her recent appointment, she worked as CMO at Endeavour and oversaw its global marketing business arm with a clientele roaster including WME, IMG, UFC, Professional Bull Riders and Miss Universe. Prior to this, she was head of music and entertainment at Pepsi-Cola (North America) and later, Beats by Dre, which later got acquired by Apple. This paved the way for her job as the head of consumer marketing for Apple Music and iTunes.
Boz as she is fondly referred to in close circles was born in Middletown, Conn. and spent her early childhood in Nairobi, Kenya, as well as Washington D.C., and Accra, Ghana, before her family moved to Colorado Springs, when she was 12 years old.