Nigerian Music Streaming Start-Up uduX Inks Licensing Partnership with Universal Music Group


uduX, derived from a musical instrument played in Nigeria called udu is the name of Nigeria’s first domestic subscription-based music store and streaming service, founded by entertainment and technology investor, Chidi Okeke.

uduX is currently available via monthly subscription through the entertainment platform Habari by GTBank, which launched in November 2018. The service will also be fully incorporated into the Nigerian music market as a stand-alone app in the coming months, according to the announcement.

uduX, is one of many products Chidi Okeke’s Mcomm Solutions and Services, a technology-driven company offering a wide range of content, mobile technology and music-based solutions has created.

The music scene in Africa is evolving into a music business capable of making deals with the biggest players in the music industry. There’s a large lust globally for Africa’s sound to fill in the gap of a rapidly changing landscape of global sounds. This has brought more investors ready to make a mark and have a bite of the music goldrush.

uduX and Universal Music Group announced yesterday the signing of a licensing agreement, making UMG the first major music company to license its catalogue to the Nigeria’s first domestic streaming service.

Users will now have access to UMG’s extensive catalog of both Nigerian and global recording artists including Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole, Dr. Tumi, Nasty C, Hugh Masekela, Larry Gaaga, Tamia, Maroon 5, Aka & Anatii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai,and Mr. Eazi.

In making the announcement Chidi Okeke, Chief Executive Officer of Groove Platforms, who are responsible for the creation and development of uduX music said, “We have created a new platform to bring value to the music ecosystem both here in Nigeria, and the wider world at large. uduX music is excited to be working with Universal Music Group to help shape the future of digital music consumption in Africa and provide Nigerian music fans with access to their favorite artists from around the world.”

This partnership extends our reach and makes our artists’ music even more accessible to Nigerian music lovers,” said Ezegozie Eze Jr., General Manager, Universal Music Nigeria, “We are delighted to be the first global music company to partner with uduX and look forward to bringing the extraordinary creativity of our artists to as many Nigerian users as possible.

Universal Music Nigeria launched in July of last year as the new West African division to provide artists more opportunities throughout the region as well as provide African talent the launch pad for international access and success. The division plans on honing in the growth of the African music ecosystem, OkayAfrica reports.

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Internet Company Reaching Young & Smart Africans from Lagos, Nigeria.

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