Jan 30 (Nairobi) – We can now confirm to you that Kenyan Afro-pop band Sauti Sol have concluded an exclusive recording agreement with Universal Music Africa, a division of Universal Music Group (UMG). In a statement released by the label, the deal is expected to give the band access to UMG”s global network and an opportunity for their music to reach a wider audience, whilst continuing to satisfy their dedicated fanbase and a new generation of fans throughout Africa.
Sauti Sol is comprised of vocalists Been-Aimé Baraza, Wills Chimano, Savara Mudigi and guitarist, Polycarp and in 2016, theymade history as the first Kenyan artistes to hold a successful countrywide tour. The “Live and Die in Africa” tour covered five cities and towns in Kenya and has now been expanded into Africa and beyond for the rest of the year.
Sipho Diamini, MD of UMG South Africa & Sub-Saharan Africa expressed. “We are delighted to announce our partnership with Sauti Sol, one of the most innovative and creative groups to have broken through from Africa in recent years. Universal Music Africa is dedicated to helping the best African music talent reach new audiences around the world and we are excited to welcome them to our global UMG family. We look forward to working together with them to ensure they are able to authentically celebrate Africa through music and to help introduce their unique blend Afro-pop to new listener everywhere.”