The 54th Super bowl game, arguably one of the biggest sporting events in the world is scheduled to hold on February 2, 2020, at Hard Rock Stadium in Miami Gardens, Florida. The game will be played between Kansas City Chiefs and San Francisco 49ers, marking the first time these two have met in a Super Bowl.
During the weekend, Budweiser will hold its first BUDX event in the United States with three days of performances from artists including Halsey, Black Eyed Peas, Diplo and our very own Sho Madjozi from South Africa. The pop-up experience will host more than 200 artists dubbed “Kings of Culture” from around the world for a series of curated events in South beach, Miami. These influencers and trailblazers, spanning diverse cultural fields that include art, music, fashion and sports, will join Budweiser’s global creator community called BUDX.
“It’s such a privilege to be invited to show the world’s creatives the vibrancy of African music,”Sho Madjozi.
According to Steve Arkley, Budweiser’s global vp of marketing: “Through BUDX in Miami, we’re going to deliver a unique Super Bowl experience for culture creators and celebrities alike, claiming Budweiser’s crown as the top place to be during the Super Bowl LIV weekend.”
Super Bowl LIV kicks off Sunday, Feb. 2 at 6:30/5:30c live on Fox.