SHE DID THAT: Netflix’s first ever documentary about black women CEO.


In light with this year’s International Women’s Day themed Generation Equality, Netflix has premiered a new documentary starring black women CEOs and entrepreneurs. She Did That was created by filmmaker and blogger Renae L. Bluitt, marking her first cinematic project, and as a digital content creator and PR consultant. The film juxtaposes better representation of black female entrepreneurs in the media, featuring four black women telling stories around their journeys, and how they face issues such as the funding gap for women of color.

As the fastest group of entrepreneurs in this country, [Black women] are literally turning water into wine in spite of the many obstacles we face on our entrepreneurial journeys. This film was created to let the world know what it really takes to be a successful Black woman entrepreneur in this world. Platforms like social media only show us the results and the highlights, but “She Did That” pulls back the curtain to reveal how and why we do it,” Bluitt told Forbes.

Bluitt says she was inspired by the #BlackGirlMagic movement, and so she focused on highlighting the perseverance and determination of Lisa Price, the founder of hair care brand Carol’s Daughter; Melissa Butler, the founder of beauty brand The Lip Bar; Tonya Rapley, the founder of My Fab Finance; and Luvvie Ajayi, a New York Times best-selling author, speaker and digital strategist.

The entire camera crew of Black women as well as production staff, assistants, and researchers for filming locations was all black women. It took two years of filming and afterwards, it was premiered at a sold-out screening event at ESSENCE Festival in New Orleans. Bluitt said she is overwhelmed with the opportunity to partner with Netflix so it can reach a wider audience and touch more Black women’s lives.

Stream it now on Netflix.

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