Music video directors present an image for the art of music. They portray both the artistry, and the brand of the creator through these visuals, which further helps the marketability of these artistes, as well as giving their fans a certain level of extra context.
Creating music doesn’t have to end by just making records, but with a touch of professional cinematography, including graphic designs and photography, render a resonate feel for the music. TG Omori is one of the hottest Nigerian music video directors at the moment, shooting innovative videos. This list will walk you through 10 of his best.
Asake — “Peace Be Unto You” (2022)
For the recently released scintillating visual experience of Asake’s “PBUY,” he continues to rack up huge numbers on YouTube since its release. Asake rides a chopper, taking the lead of his disciples who match his energy. The video is captivating to say the least.
I.D Cabasa ft. Olamide & Wizkid — “Totori” (2018)
I.D Cabasa’s “Totori,” assisted by Olamide & Wizkid, created exciting moments within culture. The song was good, and the vibrant visual powered it to the next level. Aptly marking Olamide & Wizkid’s second appearance in a visual since their 2011 hit “Omo to shan.”
Naira Marley — “Soapy” (2018)
In 2018, Naira Marley, was profiled as one of the most controversial Nigerian artistes. “Soapy,” cleverly references masturbation, accompanied with a lewd dance that galvanized his following of “Marlians.” The video also gave more life to the movement, and TG Omori’s input solidified a pop culture moment, taking it from headphones to screens all over the country.
Kizz Daniel ft. Tekno — “Buga” (2022)
Arguably, the carnival-like cinematic visuals of Kizz Daniel’s “Buga,” is one of TG Omori’s most epic music videos of 2022. Apart from the track being amongst one of Nigeria’s 2022’s hottest tracks, the visual experience is one of a kind, and captures the global appeal the song strives to tap into,
Joeboy — “Call” (2020)
In 2020, TG Omori also lent his creative direction on Joeboy’s “Call,” where he played the hero for his lover. The visual direction amplified the message which the record passed across. It helped listeners engage with the Joeboy brand, as well as relish in what he might have next in store.
DJ Neptune ft. Joeboy & Mr Eazi — “Nobody” (2020)
As for DJ Neptune’s “Nobody,” the song bagged an award at the 14th Headies on the song of the year category 2020. Filled with charm, it takes inspiration from the African American pop icon, Micheal Jackson’s outfit, along with display of his popular dance moves.
Timaya ft. BNXN — “Cold Outside” (2021)
Timaya’s “Cold Outside” visual was simple as well as the visual exuded so much brilliance and balance. Everytime you put it on, you are certain to always find something new to stick with.
Reekado Banks ft. Fireboy DML — “Ozumba Mbadiwe” (2021)
As for Reekado Bank’s “Ozumba Mbadiwe,” which is an ode to a popular Highway in Lagos, the record highlights lyrics one can find a relationship with Burna Boy even as it was lashed out fresh spotlighting Reeky and making him seem like he never left for a while. The music alongside the visual directing was a perfect way to be right back in our ears and on the screen.
Naira Marley — “Am I A Yahoo Boy” (2018)
Naira Marley, one of Nigeria’s most controversial artists, made a bold artistic statement with this track. Released immediately after he left EFCC custody, it was filmed on his shirtless attire, expressive around half nude women twirling and vibrating to the riveting sound. the visual gravitated towards amplifying the voice of Naira Marley who had his partner Zlatan Ibile, assist the record.
Mayorkun ft. Victony — “Holy Father” (2022)
The video for Mayorkun’s “Holy Father,” released earlier this year, is adventurous, and features robotic figures to express the deep feels and emotions every listener is attracted to by the record.
Honorable Mention
Cheque ft. Fireboy DML — “History” (2021)
Cheque’s “History,” assisted by Fireboy DML, and was shot by TG Omori in a high school, with Cheque in basketball attire alongside Fireboy with a white towel around his neck bears the intimacy and friendship these two share. for one another. The visual captures moments of Fireboy getting bullied in high school, and a passing of another group strengthens their bond.
