The biggest true edge 3D digital billboard in Africa is now in Nigeria courtesy Alpha and Jam in collaboration with Murtala Muhammed Airport (MMA2). This 600 square-meter 3D billboard called ‘The Maslow,’ opens a gateway for a new way of thinking about traditional advertising.
Previously, the static nature of 2D ads put the onus on the advertisers to create awe-inspiring messages that stand still, however, the 3D technology permits for compelling stories to be told, in the way that most people are comfortable consuming visual content.
3D billboards have been seen across the world, serving as a driver of immersive audio-visual storytelling, with many viral boards captivating out-of-home and online audiences. The Maslow arrives as the first true corner LED screen in West Africa.
From the moment this colossal creation comes to life, it has the potential to reshape how Nigerians think about ads. Passerbys coming and going from Lagos’ local & international terminals will be drawn to the transformation of vibrant colors and mesmerizing animations making messages come alive.
Africa’s biggest 3D billboard unlocks a world of potential for cutting-edge campaigns, allowing music artistes, renowned organizations, and forward-thinking brands to tap into the zeitgeist. It’s a chance to captivate audiences and make a lasting impression that resonates deeply, while committing to being a beacon of innovation, symbol of progress, and a consistent reacher for excellence.
