UBER EATS in Africa


UberX, Uber Black, UberPool, Uber POP, Uber Kids, Uber Pets, Uber Rush, Uber Boats, Uber Air, Uber Go, it should be noted that I could go on and on to list services being spun off and tested by the parent body – Uber but many Africans may obviously not relate with the spectrum the transportation/delivery company offers, and that’s because only a few of these products have been tested within the African markets they occupy; while some have worked, a lot of Uber’suberisation’ of commerce and transport still hasn’t found the right spots in the ecosystem – and that’s because Africa is an emerging market, you make bets on the way of life of people, with the intent that technology makes it easy for them carry out daily activities but for a continent like Africa where only 1/3 of the population is internet savvy, maybe a little time will do, takes time to get ripe isn’t it?

Early this week, Uber’s Food delivery service: UberEATS announced that it was expanding to over 100 cities across Africa, Europe and the Middle East. Specifically, the service will launch for the first time in Ireland, Egypt, Kenya, Ukraine, Romania, and the Czech Republic, along with previously announced markets around the globe, a spokesperson confirmed. While UberEats may appeal to many as a brand new service, it’s good thing I’m breaking the news; the service already operates in over 200 cities including locations where Uber’s primary hailing service is yet to launch. As at today, a large portion of Uber Eats’ business is tied to its successful partnership with McDonalds, according to BuzzFeed. Uber Eats now delivers from nearly 7,000 McDonald’s locations in 20 different countries — or about 9 percent of all outlets on the platform. For a company that has been fairly unstable for a while, UberEats – a product of UberEverything, the portion of the business not focused on ride hailing under Jason Droege seems to shine as a beacon of hope. According to the New York Times, the number of of trips by UberEats drivers grew more than 24 times between March 2016 and March 2017. The service is already profitable in about 1/4 of the markets in which it operates so it’s only appropriate I end by sharing ideas too, UberCups?? if you’re into that type of thing, not sure.

Richard Ogundiya

Journalist & Techpreneur. Africa, communications and data.

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