It’s a new decade and the internet isn’t what it was 5 years ago. Times have changed and social media has become a tool for stirring up modern-day issues, political and social debates ranging from topics like feminism, LGBT rights and reprimanding of outdated traditional beliefs are common now. Most importantly, social media serves as a platform that “pays bills” for a certain demographic of people known as creatives.
I talked to five creatives making use of social media to widen their reach. The conversation mostly revolved around what roles social apps play in the business of creativity, and how they interact in this new decade.
When asked which other way social media has helped shaped his mindset on some certain conversations, he goes:
“Well social media really gave more light to issues concerning mental health. Being an African, we grow with this idea that mental health issues are for westerners but social media has helped me realise that anyone can go through that, it also helped me tackle some of my own mental obstacles. For instance, I started therapy recently online to control my anxiety. Without social media, I don’t think I would have gotten the help I really needed.”
The next creative I caught up with was Lú, a content creator as well and a fashion stylist who resides in Lagos. Lú’s perspective on social media was sort of similar to Pascal’s:
Daniel, popularly known as “That Nollywood Blogger” on Twitter is a Nollywood film critic and blogger. His works are published on platforms including OkayAfrica, Bellanaija, KonbiniNG and more. According to Daniel, “It’s the best way to have a direct reach/engagement with your audience.” He also believes social media has been revolutionary overtime when I questioned him about his take on the notion of how revolutionary social media has been, he says..
“Yes, I think so. It has eliminated the communication boundaries between brands and their customers. There’s now a direct relationship between both parties”.
Vincent Desmond is an LGBT pop culture journalist whose story has been published in numerous internationally acclaimed online publications. As a creative who actively uses social media, he shared his opinion on what these platforms stand for in a whole new decade.
I also asked him if he thinks certain conversations like feminism, mental health, sexual assault and more have impacted users enough or is there still more that can be done. And he responded with:
I think we can do more. Social media has made it easier for members of marginalized communities to speak up and for people to talk about what used to be deemed ‘taboo’ issues. I think that’s great but I think social media – and social media users – can and show endeavour to do more”.
Ntianu Obiora, a content creator, curator and storyteller was the last creative I spoke with. She has fashion pieces and interviews with the likes of Mai Atafo, Emefa Smith, Pulse and more. Ntianu had quite a lot to share; To her social media means:
In Ntianu’s final words “I want to engage in healthy debates but I refuse to engage with or feed anybody who is clearly dedicated to misunderstanding and misconstruing my words. The beauty of social media, however, is that when it simply comes too much, there are controls in place to protect your online space and I encourage creators to set those boundaries firmly so as not to ruin their online experience and pollute their respective communities”.