GidiFest Creator – Chin Okeke Becomes New boss of Universal Music Nigeria


After months of speculation from everyone in the music space, the appointment of Chin Okeke as the new General Manager of the Nigerian arm of Universal Music Group, the world’s largest record company was announced by the company has finally been made public. Okeke will oversee the expansion of Universal Music Group (UMG)’s operation in both Nigeria and other English-speaking West African countries.

Universal Music Group is a subsidiary of Vivendi, UMG is the world’s largest recording company, boasting about 20 record labels, including Capitol Records, Interscope Geffen A&M Records, Island Def Jam, Motown Records, UMG Nashville, and Verve Music Group. Its popular artists include Justin Bieber, Mariah Carey, Rihanna, Sting, and Kanye West, among many others. Its Universal Music Publishing Group is the world’s largest music publishing house, with more than a million copyrights under control. UMG owns the largest catalogue of recorded music in the world.

Chinedu Okeke before taking on his new role at UMG, was popularly known as the brain and managing the Managing Director of ECLIPSE LIVE, one of the biggest Nigerian entertainment and integrated festivals, concerts, tours and ticketing company. He’s been behind shows like, Lagos Music Week, ECHO Music Conference (EMC), Arise Fashion Week, Gidi Culture Fest and Sneaker Exchange at XII. Chin has also played a significant role in the success of the following acts; Show Dem Camp, Poe, Lynxxx, Efya, Tiwa Savage, Vanessa Mdee, DJ Obi and more.

The post of General Manager was previously held by Ezegozie Eze from April 2017 till January 2020. Under his direction, Universal Music formed alliances with Tay Iwar, Odunsi, Larry Gaaga, Vector, Tekno, Wurld and more.

There has never been a more exciting time for African music around the world. As it continues to influence and inspire culture and creativity while reaching a wider audience globally each day through streaming. I am delighted to welcome both Elouise and Chin to the UMG family; their unique skills and experiences will only help to further establish UMG as a bedrock within the African music community that will continue to put the interests and opportunities for artists first and help elevate African talent to new levels of success at home and abroad.

says Dlamini.

Sipho Dlamini, who has been also promoted to CEO of Universal Music South Africa and Sub-Saharan Africa with Elouise Kelly also joining as COO of Universal Music South Africa and Sub-Saharan Africa complete new trio of appointments for UMG in Africa.

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