In the ever-evolving landscape of global music, few artists embody the fusion of cultures quite like JeffreyBenson. Born Jeffrey Okonkwo in Lagos, Nigeria, and now based in Toronto, Canada, JeffreyBenson has become a rising star in the Afrobeats scene, skillfully blending the rhythms of his homeland with the diverse influences of his adopted city.
On July 4th, 2024, JeffreyBenson released his latest EP, “Afro6ix Takeover” a five-track collection that serves as both a testament to his growth as an artist and a bold statement of intent. The EP follows his previous works, including the debut “Sorry Dad, I Do Music Now” (2020), the critically acclaimed “Some Love & More” (2021), and “Afro6ix (Vol. 1)” (2022), each of which has contributed to his growing reputation.
“Afro6ix Takeover” opens with “Mara Mma,” a theatrical track that sets the tone for the EP. On the surface, it’s a tale of pursuing an indifferent love interest, but dig deeper and you’ll find it’s also an allegory for Benson’s relationship with Toronto itself – a city that has often seemed resistant to his charms and talents.
The EP’s second track, “Solo,” previously released in June 2023, is a gritty exploration of the independent artist’s struggle. “Living in Canada is like working to survive and repeat,” Benson explains. “Most creatives die off and forget their passions. I am not just doing this for myself; Canada has so much talent to offer.“
“Attention” shifts gears, delving into the complexities of love and desire. It’s a clever piece of songwriting that works on multiple levels – a love letter to a potential partner, yes, but also a metaphor for Benson’s quest to capture Toronto’s attention.
The EP takes a lighter turn with “Catch Cruise (Freestyle),” a carefree party jam that encourages listeners to shake off negativity and embrace life’s pleasures. The collection concludes with “I’s and T‘s,” a confident reflection on Benson’s journey and the satisfaction of knowing he’s put in the work.
Throughout the EP, JeffreyBenson’s rich baritone voice weaves through a tapestry of African rhythms and contemporary beats, creating a sound that’s uniquely his own. It’s a sound shaped by his diverse influences, from P-Square and D’Banj to Wizkid and Burna Boy, all filtered through the lens of his experiences in Toronto.
But JeffreyBenson is more than just a musician. He’s positioning himself as a cultural ambassador, using his Afro6ix brand to promote Afrobeats appreciation and creativity in Canada. “Someone has to do it big for others to fly,” he states. “I’m taking over the stage, taking over the city, and taking over Afrobeats music.”
As “Afro6ix Takeover” hits the airwaves and streaming platforms, it’s clear that JeffreyBenson is an artist to watch. With his unique blend of Nigerian roots and Canadian influence, he’s not just making music – he’s building bridges between continents and cultures, one track at a time.
LISTEN TO AFRO6IX TAKEOVER HERE.
