Nola Black Presents Pre-Season 2020 Collection ‘Pendulum’

For a brand that thrives on monochromatic simplicity, it often balances the scales with intricacies of designs and techniques. Nola Black manages to do this very well, and continuously pushes the boundaries as if there are none.

I’ve witnessed the progress of this brand since I spoke with Arinola–its creative director–about their mid-2018 collection. Since then, the brand has grown creatively and socially. Showcasing their SS19 collection at Capetown fashion week, and adorned by Chimamanda Adichie.

The Pendulum collection treads the fine line of the comfortable, and the risqué, tending to a spectrum of tastes. It is an effort to make clothes that are aware of its wearer’s zeitgeist, and address it. To this, Nola Black says:

This collection was inspired by the fast-paced evolution of the ideas and ideologies that govern our times. Specifically looking through the millennial experience.

The collection is stirred by the transformation/shift from a time seemingly riddled with singularity, to an era arguably suffering from a crisis of meaning.

Inspired by the many social, political and changes. The collection features quirky clothing that is true to the core of the brand and abundant in social references from the new and the old.

Drawing from the movement of a pendulum, the collection elaborates on how we establish equilibrium living through the extremes.

In conclusion, Nola Black’s brand identity gives room for innovation, and retains the tendency to astonish consumers. It is defiant in its seemingly oxymoronic statement, that there is diversity in the monochrome.

Credits 

Nola Black @nolablackng 

Creative Director: Arinola Olowoporoku @arin_nolablack 

Photographer: Jay Olowu @jayolowu

Model: Onome @le.mien0 

Makeup: Zainab_z_beauty

Projects: Ifedayo Olowoporoku @ifedayo_

Nasir Ahmed Achile

Philosophy nut. I recommend Albert Camus, Eckhart Tolle and bell hooks to everyone I know.

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