NIKE’S SHORT FILM ON NIGERIA’S PREVALENT FOOTBALL CULTURE

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Nigeria, the most populated black nation in the world, striding on a diversity of 500 different ethnic groups as well as several development constraints linked to municipal governments and corruption is the most talked about country at the Russia 2018 World Cup. Amidst all odds, Nigerians home and abroad have learned the universal language which is football, the connective tissue, that unifies the land and drives the spirit, belief and the energy of what it means to be Nigerian today and they are speaking it well.

Naija? An unbridled, optimistic, confident approach to football–and to life–that sets Nigeria apart.

From the streets to the clubs, to the markets, to the pitch, from the energy and chaos of Lagos to the wooded savannas of Abeokuta, the football not only the rhythm but pulse of Nigerian culture. Featuring conversations with Segun Odegbami, a star of the 1980 Nigerian Africa Cup team, current Super Eagle players like Odion Ighalo and Wilfred Ndidi, and musicians like Davido, Nneka, Adegoke Odukoya and others. It taps into the unbreakable confidence of a team, and a country, who are ready to rule the football world for years to come. The Film director Andrew Dosunmu is a Nigerian photographer and filmmaker, known for his work in documentaries, music videos, and feature films. Notably, in 2006 he created the documentary “The African Game,” a compelling on-the-ground depiction of Africa’s passion for football and the emerging players from a continent in love with the game. He is also a long-time fan of the Super Eagles. Morebranches‘ Kene Nwatu, Nigerian photographer, and creative director was part of the crew that made this happen.

At the 2018 World Cup, the Nigeria Football Team has already won, even if they don’t make it pass the group stage. This is mainly due to their record breaking World Cup kits, which gained them tons of international recognition. 

https://youtu.be/ixMZZicONDs

Richard Ogundiya

Journalist & Techpreneur. Africa, communications and data.

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