‘Ye’ is arguably one of the top-grossing songs to have come out of Africa this year. At the start of 2018, Burna Boy released OUTSIDE his most diverse work yet, and that was the birth of an irresistible tune which many Nigerians have termed the new national anthem. A few hours ago, FADER premiered the official music video for the song which features Burna Boy surrounded by high-fashion and a Bentley but not as psychedelic as I had expected.
Ye is a song that essentially shows the unrelenting nature of Nigerians (where I’m from). We thrive despite the leadership and circumstances. Everyone has big dreams that logically may or may not be achieved; Aspiring to have a Bentley, g-wagon regardless of their current situation. “I can’t come and kill myself” is an expression that means, you can’t dwell on things that aren’t working out or looking good, you only have one life after all.
So the video was just a fun situation, I was trying to show the general idea behind that expression. Always strive to live your life to the fullest, as we hope for a better tomorrow, he concluded in an email addressed to Fader. The video was directed by Clarence Peters.