Afrobeats is, without doubt, one of the fastest-growing genres of music in the world at the moment.
Afrobeats stars influence pop culture not only within Nigeria but across Africa with superstars such as Davido, Wizkid and Burna Boy amongst many others not only influencing everyday lingo but fashion, sound, and overall imagery.
Within Africa, only a few organisations are peculiar about imagery and emerging media frontier, Metaclay is coursing the path less travelled, freely altering perception of imagery within media and outside of it.
The creative franchise still in its infancy launched with a video on the 25th of November that stirred conversations and curiosity across social media platforms.
Days after, the company has announced the famous UK-based independent label and distribution company, Awal, as a client. If anything is clear by their initial strides, it is that Metaclay is peculiar about imagery and taking it to unimagined levels within Nigeria and beyond.
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