Pheelz’s transformation from music producer to recording artist was among the brightest spots of an eventful 2022 in the music industry, but the seeds of that successful year were sown much earlier. As a music producer he imprinted his signature tags on some of Afropop’s most memorable songs, beginning with tracks like “Durosoke” and “First Of All” for Olamide before his clientele widened to encompass modern day stars like Fireboy, Runtown and Teni. During this period he sharpened his own singing, lending his back up vocals to as much as 90% of his produced tracks and pushing out the occasional single like “Hustle,” (2015), “Gobe,” (2019), “One Life” (2020) and others in between.
In 2021 he released Hear Me Out, which was the most prominent indicator of his impending pivot into recording artistry. On it he coasted on mid-tempo afropop, and its standout track, “Wayward Girl” had him professing love to a woman whose loyalty was far from guaranteed. The EP’s purpose—introducing Pheelz in his new form—was adequately served, but it would take more than a year before he built on its platform. “Finesse” arrived in 2022, and with it, all the accolades befitting a song of its quality. With Tiktok already agog with a snippet from its chorus that was making the rounds, Pheelz finally put out the BNXN-assisted single on March 3rd, brought forward a week before its intended release date following pressure from expectant fans.
@lyricsafrica Pheelz & BNXN – Finesse (Lyrics) #lyricsafrica #naijalyrics #afrobeats #fyp #foryoupage #viral #foryou #xyzcba #music #tiktoknigeria #tiktokafrica ♬ original sound – LYRICS AFRICA
The fans who built up its pre-release hype on Tiktok and IG reels had no problems maintaining this effort with the actual song, as a result of which “Finesse” stramrolled local charts and became a fixture on radio and TV stations. With it he shot into international charts, with a French Montana remix and a Warner Music recording deal arriving soon after. His journey in the year since “Finesse” has been smooth sailing. In August, he turned out “Electricity”, a silky afropop track which featured a new artist in Davido as well as old qualities like his melodic music composition. As old dreams quickly became new realities, Pheelz released “Balling” in December, grateful for the highs the year had brought and wishing to inspire others to similarly unimaginable wins.
His switch over to the other side of music making now established, Pheelz understands that every great run must be cemented by a project of the same caliber. Pheelz Good is a compilation of his music from the past year, including established favorites like “Finesse” and “Electricity” and the love-strung “Stand By You” from January, as well as 4 other all-new songs he has curated with the same effort and delicacy as these fan favorites. With a mix of familiar hits, novel compositions, and an NFT project in tow, Pheelz intends his new EP to be a touchpoint for connecting with his artistry, for fans looking to relive his journey of the past year and walk with him to the next level his ascendant career.